Fixtures is the culmination of spending two years as the in-house designer at Co-op@home.
A design system allows me to address the message that needs to be communicated directly without being tied down to make decisions about basic layout, type hierarchy.
Consistency Across Platforms
The brand appears in a number of different places—from product tags to newspaper ads, coupons to posters, brochures to web pages. A strong language would fit the needs of all those platforms and ensure that the visual voice was the same no matter where you met the brand.
Fixtures is primarly seen in Card lockups—a container featuring an image and information.